A “shit sandwich” is an internet slang term used to describe a situation, statement, or feedback that is presented or delivered in a negative or critical manner, sandwiched or surrounded by positive or complimentary elements. It implies that the central or core message is unpleasant or unwanted, but it is padded or disguised by positive comments to make it more acceptable or easier to swallow.
Examples:
1. John asked his friend for his opinion on a video game he developed. His friend replied, “Your game has excellent graphics and a unique concept, but the gameplay is too repetitive and the controls are confusing. You definitely have potential, though.”
2. Mary showed her colleague her newly designed website layout. Her colleague said, “Great color scheme you chose and your typography is eye-catching. However, the navigation is confusing and the loading speed is slow. Keep up the good work, and make sure to address those issues.”
In example 1, the feedback is presented as a shit sandwich. The positive elements of excellent graphics and a unique concept are mentioned first. However, the negative criticism about repetitive gameplay and confusing controls is hidden in the middle. This structure aims to soften the blow of the criticism and maintain a positive tone.
In example 2, the colleague also constructs a shit sandwich. They start with complimenting the color scheme and typography as positive aspects. Then, they proceed to raise concerns about confusing navigation and slow loading speed, which are the negative elements of the sandwich. Ending with encouragement and a suggestion to address the issues helps balance the feedback.
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