Payola refers to a form of bribery or corruption in which money or other incentives are given in exchange for promoting something, usually music or other forms of media, without proper disclosure. It is commonly used in the context of the entertainment industry, particularly with regards to radio stations and streaming platforms.
Examples:
– The singer’s song became a hit overnight, leading many to suspect payola was involved to get it massive airplay on various radio stations.
– The influencer’s sudden endorsement of a certain product raised eyebrows, as it seemed like a clear case of payola, where they were paid to promote it without disclosing the partnership.
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