Viscosity

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In internet slang, “viscosity” refers to the level of stickiness or difficulty experienced when trying to leave a particular website or online platform. It represents the ability of a website to keep users engaged and make it hard for them to navigate away.

Examples:

I got caught up in the viscosity of that website’s design and ended up spending hours scrolling through their content.
The viscosity of this online game is so high that it’s hard for me to stop playing and move on to something else.

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