Ride The Wave means to go along with or take advantage of a positive trend or situation. It is often used to encourage someone to enjoy and make the most of a good opportunity.
Examples:
1. After months of hard work, our business finally started gaining popularity online. We were advised to ride the wave and increase our marketing efforts to attract more customers.
2. My favorite singer just released a new song, and it quickly became a hit. I can’t help but ride the wave and listen to it on repeat!
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