A “puff piece” is a term used in internet slang to describe an article or story that presents someone or something in an overly positive or favorable light, lacking objectivity and critical analysis. It often serves as a promotion or advertisement rather than providing unbiased information.
Examples:
1. The celebrity gossip website published a puff piece about the new movie, describing it as a groundbreaking masterpiece without mentioning any of its flaws or negative aspects.
2. The fashion blogger wrote a puff piece reviewing a clothing brand, insisting that every item was “perfect” and “must-have” without acknowledging any potential issues with the quality or price.
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