Niche

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Niche means a specific and specialized area or group that is catered to or focused on within a larger category or industry. It refers to a specific target audience or a unique subculture with common interests or preferences.

Examples:

I found this amazing blog that focuses on the niche of sustainable fashion. They share tips, reviews, and interviews with sustainable clothing brands.
My friend is into a niche hobby of collecting vintage vinyl records. He spends hours searching for rare albums and sharing his finds with other collectors in online forums.

Synonyms:
specific, specialized, targeted, distinct, particular
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