“Merch” is internet slang for merchandise or promotional items that are associated with a specific brand, artist, or online content creator. It refers to products, such as clothing, accessories, or memorabilia, that are sold to support or represent a particular online identity or fandom.
Examples:
1. I just bought a t-shirt with my favorite YouTuber’s logo on it. Their merch is always so awesome!
2. My friend gifted me a mug from a popular gaming streamer’s merch collection. It’s my new favorite coffee cup!
Synonyms:
swag, gear, merchandise, goodies, products
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