Hard Launch

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The internet slang term “Hard Launch” refers to the process of releasing or introducing a new product, service, or platform in an abrupt and forceful manner, without any preliminary or soft rollout.

Examples:
– A gaming company announced a hard launch for their highly anticipated new video game. They released the game worldwide on a specific date, without any beta tests or limited releases.
– A popular streaming platform decided to do a hard launch for its new feature, allowing users to create and upload short videos. They suddenly made the feature available to all users at once, without any prior announcement or testing.

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