“Get Woke, Go Broke” is an internet slang term used to express the belief that when a company or individual becomes politically or socially progressive (i.e., “woke”) and aligns themselves with social justice movements, they will ultimately suffer negative consequences, such as financial losses or a decline in popularity.
Examples:
1. A popular gaming company decided to incorporate more diverse characters and storylines that promote inclusivity in their latest video game. However, some fans criticized this move, claiming that the company was focusing more on political correctness rather than delivering enjoyable gameplay. As a result, the game received poor reviews and experienced declining sales. The phrase “Get Woke, Go Broke” could be used by dissatisfied fans to express their belief that the company’s attempt to be socially conscious led to their financial downfall.
2. A well-established fast-food chain decided to publicly support a certain social cause, stating their commitment to sustainability and reducing carbon emissions. However, some customers felt that the company was prioritizing their stance on social issues over providing quality food and service. Consequently, they observed a significant drop in sales, with customers opting for competing fast-food chains instead. In this situation, people might use the saying “Get Woke, Go Broke” to suggest that the chain’s decision to align with a specific cause backfired, resulting in financial losses.
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