Chach is a slang term used to describe someone who is considered superficial, fake, or pretentious. It is often used to refer to individuals who prioritize materialistic possessions, looks, or social status over genuine personality or character traits.
Chach is typically used to describe individuals who try too hard to fit in or be cool, often at the expense of their true selves. It can also be employed to mock people who are overly concerned with their appearance or obsessed with projecting a certain image. The term is commonly used amongst younger generations and within youth subcultures to criticize those who lack authenticity.
Example 1: “Did you see that guy with all the designer labels? He’s such a chach, always flexing his wealth to impress others.”
Example 2: “She acts so fake and constantly puts on a show for attention. Such a chach – it’s exhausting to be around her.”
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