astroturf

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astroturf
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Categories: Internet Slang

Astroturf is when a business or organization creates fake grassroots support online to make it seem like there is genuine public support for their cause.

Examples:

Many politicians have been accused of using astroturf tactics to make it look like they have widespread support from voters.
The company’s social media account was exposed for using astroturfing to artificially boost their online reputation.

Synonyms:
fakegrass, fauxturf, astrograss
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