ARG

ARG stands for “Alternate Reality Game”. It is a type of interactive game or narrative that combines elements of reality and fiction, designed to engage participants in solving puzzles or unraveling a story. ARGs usually involve multiple media platforms such as websites, social media, videos, emails, and more.

Examples:

• 1. “I’m really into this new ARG I found online. It’s like solving a mystery and being part of a story at the same time!”
• 2. “Have you heard about the ARG related to that upcoming movie? Fans are decoding hidden messages in the trailers to unlock exclusive content and clues about the film.”