Veneer

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The internet slang term “Veneer” refers to the image or appearance that someone presents on the internet, which might differ from their true personality or intentions. It means projecting a certain image or acting a certain way online, often to make oneself seem more attractive, successful, or likable.

Examples:

She always maintains a perfect and glamorous online veneer, but in reality, she’s just an ordinary person.
He uses a friendly and helpful veneer when interacting with others online, but his true intentions are often manipulative and selfish.

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