Schmear

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In simple language, the slang term “schmear” is used to refer to spreading or smearing something. It is often used to describe the act of promoting or advertising something, typically in an exaggerated or excessive manner.

Examples:

1. The new movie’s marketing team really went all out with the schmear, bombarding us with trailers, billboards, and sponsored social media posts.
2. The company’s PR department is known for their schmear tactics, constantly exaggerating the product’s features in their advertisements.

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